I've been at a seminar recently that taught us how to tell people about your services using "surprising"marketing. Like guerilla warfare, its about sneaking up on people and using non-traditional ways to attract a response.

So I decided to give it a go - strange signs on the side of the road to promote my Day Spa for Mother's Day.  Over a 4 day period, the signs came and went and changed sides of the road.

They were designed to make people think  "now what was that message about....?" And finally with my friend Jennie, we dressed in white robes, stood at the side of the road and held up the signs. We enjoyed plenty of toots, waves and people stopping to chat. The phone went mad the next day...

Carol

Those annoying Mothers Day ads....
Public holidays and anniversaries are a joy for some, but trigger painful memories for others. Here are my thoughts...
        If you’re younger, its time to stop and think about how much care and attention your mum gives to you every day. You may not even notice all the little things she does for you!
If you’re the man in her life, its time to show her how much you love and appreciate her womanly ways. If you’re older, and your mum is no longer with us, then Mothers Day is a time to remember your own growing up and acknowledge the skills you have learned from your mum and practiced on others. Even if you are not  “officially” a mum, you may have “fur children” or even “plant children” who need every bit of your care and attention. So get them to buy you a gift to thank you too! I think its all about acknowledging the feminine within—the qualities of caring, nurturing and mothering with which women are so naturally gifted.
 Happy Mothers Day from Carol Bannister : Careem Wellness Spa—where caring comes naturally!

So what do you think?