I've been at a seminar recently that taught us how to tell people about your services using "surprising"marketing. Like guerilla warfare, its about sneaking up on people and using non-traditional ways to attract a response.
So I decided to give it a go - strange signs on the side of the road to promote my Day Spa for Mother's Day. Over a 4 day period, the signs came and went and changed sides of the road.
They were designed to make people think "now what was that message about....?" And finally with my friend Jennie, we dressed in white robes, stood at the side of the road and held up the signs. We enjoyed plenty of toots, waves and people stopping to chat. The phone went mad the next day...
Carol
So I decided to give it a go - strange signs on the side of the road to promote my Day Spa for Mother's Day. Over a 4 day period, the signs came and went and changed sides of the road.
They were designed to make people think "now what was that message about....?" And finally with my friend Jennie, we dressed in white robes, stood at the side of the road and held up the signs. We enjoyed plenty of toots, waves and people stopping to chat. The phone went mad the next day...
Carol
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